Pure Water Filter Pitcher

Score: 8.9/10 | The Epic Pure hits a sweet spot between Brita's basic filtration and Clearly Filtered's premium pricing. It's been independently tested to NSF/ANSI Standards 42, 53, 401, and P473 for PFAS, though it lacks formal NSF certification.

The Environmental Working Group named Epic Pure "Best Overall" water filter pitcher, and CNN designated it "Best Tested." These aren't pay-to-play awards - they're based on actual contaminant removal testing.

In independent Tap Score analysis, lead, chlorine, and THMs were reduced to non-detect levels. PFOA and PFOS - the forever chemicals everyone's worried about - also came back non-detect.

The distinction matters: Epic is independently tested to NSF standards but not formally NSF certified. The testing follows the same protocols; the certification process is a separate (expensive) step. Epic publishes full lab reports for transparency.

Epic's 2024 filter redesign addressed durability concerns from the original. The updated D-handle feels more substantial than the previous C-handle design.

Filtration takes about 11 minutes for a full 10-cup pitcher - slightly faster than Clearly Filtered. The 150-gallon filter life means longer between replacements.

What I Love: At around $60 for the pitcher and $40-50 for replacement filters, Epic delivers 90% of Clearly Filtered's performance at 70% of the cost. The EWG endorsement carries weight with parents who trust that organization.

What Could Be Better: The lack of formal NSF certification bothers some families - "tested to standards" isn't the same as certified. The medical-grade polypropylene is BPA/BPS-free but some prefer glass or stainless steel options.

For families wanting comprehensive PFAS protection without premium pricing, the Epic Pure delivers independently verified performance at a more accessible price point.

Score: 8.9/10 | The Epic Pure hits a sweet spot between Brita's basic filtration and Clearly Filtered's premium pricing. It's been independently tested to NSF/ANSI Standards 42, 53, 401, and P473 for PFAS, though it lacks formal NSF certification.

The Environmental Working Group named Epic Pure "Best Overall" water filter pitcher, and CNN designated it "Best Tested." These aren't pay-to-play awards - they're based on actual contaminant removal testing.

In independent Tap Score analysis, lead, chlorine, and THMs were reduced to non-detect levels. PFOA and PFOS - the forever chemicals everyone's worried about - also came back non-detect.

The distinction matters: Epic is independently tested to NSF standards but not formally NSF certified. The testing follows the same protocols; the certification process is a separate (expensive) step. Epic publishes full lab reports for transparency.

Epic's 2024 filter redesign addressed durability concerns from the original. The updated D-handle feels more substantial than the previous C-handle design.

Filtration takes about 11 minutes for a full 10-cup pitcher - slightly faster than Clearly Filtered. The 150-gallon filter life means longer between replacements.

What I Love: At around $60 for the pitcher and $40-50 for replacement filters, Epic delivers 90% of Clearly Filtered's performance at 70% of the cost. The EWG endorsement carries weight with parents who trust that organization.

What Could Be Better: The lack of formal NSF certification bothers some families - "tested to standards" isn't the same as certified. The medical-grade polypropylene is BPA/BPS-free but some prefer glass or stainless steel options.

For families wanting comprehensive PFAS protection without premium pricing, the Epic Pure delivers independently verified performance at a more accessible price point.