Jooki was once a promising audio player with colorful figurine tokens. However, the parent company Muuselabs announced closure in early 2025, ceasing all operations. Existing devices may continue to play downloaded content, but the ecosystem is dead: no new content, no app updates, no customer support, no replacement parts. Remaining inventory is being sold at clearance but purchasing is not recommended. Parents report bricking after firmware issues with no recourse. This serves as a cautionary tale about proprietary hardware ecosystems. For those with existing Jooki devices, the content already downloaded will work, but plan migration to a supported platform.




