Overall Score: 8.7/10
- Safety: 8.5/10
- Efficacy: 8.8/10
- Value: 9.0/10
Seventh Generation Free & Clear is our "widely available" pick for families who want to make a safer switch without specialty shopping. You can find it at Target, Walmart, and most grocery stores, making it an accessible entry point to cleaner laundry.
The EPA Safer Choice certification and plant-derived ingredients represent a significant upgrade from conventional brands like Tide. However, families with very sensitive skin or those seeking the cleanest possible formula may prefer Molly's Suds or Branch Basics, which have simpler ingredient lists without isothiazolinone preservatives.
The enzyme system provides excellent cleaning power, and the unscented formula means your clothes smell genuinely clean. At ~$0.21 per load, it's priced competitively with premium conventional detergents.
