Willow 360

Willow 360 solved the biggest complaint about the original Willow: proprietary bags. Now you can pump into any bottle or container. It fits entirely inside your bra with no external tubes or wires, making it genuinely discreet for pumping at work or while chasing toddlers. The app tracks sessions and volume, and the motor is quiet enough for meetings. Trade-offs: suction isn't as strong as hospital-grade pumps (some moms report lower output), and the fit can be tricky for certain breast sizes. At +, it's a significant investment—but for moms who need true mobility, it's life-changing.

Willow 360 solved the biggest complaint about the original Willow: proprietary bags. Now you can pump into any bottle or container. It fits entirely inside your bra with no external tubes or wires, making it genuinely discreet for pumping at work or while chasing toddlers. The app tracks sessions and volume, and the motor is quiet enough for meetings. Trade-offs: suction isn't as strong as hospital-grade pumps (some moms report lower output), and the fit can be tricky for certain breast sizes. At +, it's a significant investment—but for moms who need true mobility, it's life-changing.