Hero Nutritional Yummi Bears Review
Quick Take
Yummi Bears was the original gummy vitamin, created in 1997 when a mother could not get her child to take traditional vitamins. They pioneered the category and remain popular, though cleaner competitors have since emerged. The bears are tasty, affordable, and cover basic nutrients, but use synthetic vitamin forms.
Safety Analysis (7.5/10)
Original Gummy Brand: Pioneered the category with safety in mind.
No Artificial Colors: Colors from natural sources (annatto, grape skin extract).
Sugar Content: 3g sugar per 3-bear serving. Uses organic cane sugar, not HFCS.
Synthetic Forms: Uses folic acid (not methylfolate) and cyanocobalamin (not methylcobalamin), which are less bioavailable.
Efficacy Analysis (8.0/10)
16 Essential Nutrients:
- Vitamin A: 750mcg RAE
- Vitamin C: 30mg
- Vitamin D3: 400 IU
- Vitamin E: 15mg
- Folic Acid: 200mcg
- Zinc: 2.5mg
Lower Potency: Nutrient levels are moderate, suitable for kids eating reasonably balanced diets.
Value Assessment (8.5/10)
At $17.99 for 90 bears (30 servings), this is $0.60/day. Mid-range pricing for a well-known brand.
The Bottom Line
A decent mainstream option that started the gummy vitamin category. Not as clean as Hiya or SmartyPants but better than drugstore brands.




